As you already know., Yoast SEO WordPress Plugin is the most popular plug in to improve Search Engine Optimization of your blog.
This awesome SEO plugin developed by team Yoast got a whooping 3 million plus active installs. Also, 93% of its reviewed users rated it to five stars.
Are you using Yoast SEO plugin on your WordPress blog or website?
If not you may be missing a great plugin.
Today in this post, I am going to share some of the features of Yoast SEO plugin that add value to your blog. This guide will give you clear idea of what you will get if you install the plugin.
Yoast SEO Feautures:
Yoast SEO is more than just an SEO plugin. It helps your website in other important and technical aspects too.Let’s see them in detail now.
#1.Content Search Engine Optimization:
It is important to optimize your content for both search search engines and for your readers for better traffic and business growth.
Yoast SEO covers SEO of your content in the following fronts
- Checks and suggests you on implementing internal linking in your blog posts
- Suggests you to include your focus keyword in your title and subheadings and URL
- Checks and suggests you on optimal length of your title
- Checks your nofollowed and normal outbound links
- Ensures that your post contain recommended minimum of 300 words
- Ensures you write “alt text” with your focus keyword for your images
- Counts the occurrence of your focus keyword and its density in the post body
- Makes you include your focus keyword in the first paragraph of your post
- Helps you write search engine friendly meta descriptions with optimal character length and your focus keyword in it
- Prevents you from using the same focus keyword for more than one post
#2.Post or Page Preview on Search Engines:
After you install Yoast SEO plugin, you can view a snippet preview of how your post looks like on search engine results at the bottom of the post draft editor.
Yoast SEO suggests you if your title is too long or too short so that you can tweak it to optimize for search engine requirements like 65-70 character title length etc
You can also add a meta description for your post which is displayed as description below your title on SERPs (Search Engine Result Pages)
This way the plugin will help you not only increase rankings but also increase the click through rate for organic search results.
#3.Content Readability Improvement:
Readers do not consume your quality content if it is not optimized for better readability.
Yoast SEO plugin suggests you to improve your posts readability in the following fronts
- How many words are allowed in a subheading?
- Is there any repeat of same word in consecutive sentences
- Does your post contain minimum 30% transition words like thus, consequently, hence etc?
- Flesch Reading Ease Readability test score
- Whether your paragraphs are too long to read
- Suggests less than 10% passive voice usage
#4: Auto Generated XML site map:
Yoast SEO adds great feature of adding an auto generated XML sitemap to your website without any extra effort from you.
What is XML Sitemap?
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.
In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.
Every website should have an XML site map for better crawling of search engine bots to index and rank your website.
Yoast SEO plugin automatically adds a sitemap to your website.
You just need to keep it enabled on your sites.You can also exclude some of your posts from appearing in sitemap using Yoast SEO if you wish to do so.
#5:Customizable Facebook and Twitter Post sharing snippets:
Almost every blogger shares their post on Facebook and Twitter after publishing.
For better audience engagement, sometimes you may need to use most attractive images,post titles and description to catch the attention of those social users.
Doing this is important because users on social networks are too quick to scroll down and over look your post if it does not contain an engaging image and title.
Yoast SEO plugin offers you a great feature to write a different title and description and an engaging image for both Facebook and Twitter shares
#6: Website Indexable problems detection:
After you install and configure Yoast SEO plugin,your website is automatically monitored daily for any indexable problems using OnPage.org integration.
If SEO Yoast finds any indexable problems,it notifies you on its dashboard so that you can attend to those problems timely before you incur any search engine traffic loss.
#7: Website Verification by search Engine Webmaster tools:
It’s a great idea to submit your new blog or website to major search engines like Google,Bing,Yandex etc for better traffic.
These search engines provide webmaster tools to help you submit your website to them.
You need to verify the ownership of your website before search engines accept the same.
For this purpose,these webmaster tools provide a meta tag for verification which you need to put on your website for ownership verification.
Yoast SEO provides a feature to put your verification meta tags provided by Google,Bing and Yandex by which you can successful verify the ownership of your blog.
#8: Defining websites cornerstone content:
What is cornerstone content according to Yoast SEO?
Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts.
Think of four or five pages you would like someone to read if they first visit your website. These articles should be the cornerstones of your site.
Which articles are most precious to you? Which articles are the most complete and authoritative?
You should write cornerstone articles about the keywords you definitely want to rank for.
Yoast SEO provides this advantage of defining cornerstone articles for your website.
#9: Robots Meta Nofollow, Noindex and Canonical URL configuration:
This is a bit technical advantage you can take from SEO plugin by Yoast.
The HTML tag for a hyperlink looks like this
<a href=”http://victorvijay.com/” rel=”nofollow”>victorvijay</a>
Nofollow link: Nofollow is a property of HTML link tag which tells search engines not to follow the link.What this property has to do with your blog ? what is its use?
What if you want to link to some other website in your post and do not want to share your SEO guice with them?
The answer is make it a nofollow link.
When you make a link nofollow only your human users follow the link and search engine bots do not follow the link and do not add SEO credit to other websites .
All of your wordpress links are dofollow by default.Nofollow is a special case where you manually make the post link nofollow.
Yoast SEO provides a way to make your post links nofollow as shown in the screenshot above.
NoIndex link:Noindex links are those posts or pages of your website for which you do not want search engines to index your pages.
Every blogger wants to stay on the top of Google search results.
But why Noindex Pages?
You may have some content of the website like some promo codes or email bait ebooks for which you want to give access to only some previlized users
For example in a matrimonial website brides profiles are visible to only those who have groom profiles.It should not be visible to everyone on the search.
Make your page no index only when you don’t want to give access to all of your users.
Yoast SEO provides an option to select noindex pages if you wish to do so.
Canonical URL: Canonical URL is meant for handling cross domain duplicate content/
In december 2009,Google announced its support for canonical URLs to handle cross domain duplicate content on Google blog
For some sites, there are legitimate reasons to duplicate content across different websites — for instance, to migrate to a new domain name using a web server that cannot create server-side redirects. To help with issues that arise on such sites, Google announced its support of the cross-domain rel=”canonical” link element
Canonical URL means your preferred URL for the search engines to index when you have duplicate content across more than one domain.
Make your Post URL as canonical URL using Yoast SEO plug in when you want to inform google to index your current post URL rather than your other domain URL which has the same content as your current post.
#10: SEO plugin Settings Import and Export:
Importing settings to Yoast SEO:
You may be using other SEO plugins like All in one SEO before you read this article.
Yoast SEO provides an easy way to import your settings from other SEO plugins.
Just export your settings from other plug in and upload the .zip file to Yoast SEO.
Verify all the settings and you are good to go.
Exporting settings from Yoast SEO:
What if you want to make the same SEO settings on a new or any other blog you manage?
Don’t waste time by setting the plugin again on a new site.
Just export the settings from your existing site and import it to your new blog.
Yoast SEO is not simply an SEO plugin. It’s way more than that.
It helps you in managing your website in numerous technical ways too.
Yoast SEO is a free to use plugin with easy to install and setup structure.
If you want below additional features. you can upgrade to Yoast SEO premium.
- More SEO reach
- No more dead links
- Easy redirect manager
- Internal linking suggestions
- superfast related posts
- Social media preview
- 24/7 support
- No ads on dashboard
Do you know any other benefits of Yoast SEO?
You are welcome to share them via comments.