Focus Keyword: What It Means and The Best Way to Find It

focus keyword guide

Howdy awesome bloggers!

Let me guess why you are here now.

You have probably came across the term “focus keyword” while using WordPress Yoast SEO plugin.

And you are eager to know what actually is focus keyword and how you should set your focus keyword for your new posts or pages.

Today in this post, you will learn everything about focus keyword and a step by step practical example that shows you how to set a focus keyword for your new posts.

Let us dive right into it.

What is a focus keyword?

how to enter focus keyword

Focus keyword is an input field phrase used by WordPress Yoast SEO plugin to access the SEO performance of your page’s content.

Focus keyword refers to a

  • Key concluding term that briefly indicates what your content is all about.
  • Keyword you are trying to rank your page for in the search engines.
  • Brief caption for the book of your in-depth content.

Google searchers put this focus keyword in the search box and will reach your content if your content is well optimized and ranks well for that keyword in SERPs.

Well, you have got the basic meaning of focus keyword now. Let us now understand focus keyword more clearly with some practical example.

Focus Keyword Example:

Perform a Google search query for the keyword “Paracetamol””

focus keyword live example

Have a glance over the results on the first page of Google as shown above.

These are the articles that talk about every minute detail of the subject such as chemical composition, medical uses, side effects, contradictory drugs, usage precautions, dosage limits etc of a generic drug called paracetamol.

What would be the focus keyword for these top articles?

Obviously, it is the phrase “Paracetamol”.


Because these articles deliver every possible detail about paracetamol.

Hope this example gave you a clear picture of what yoast SEO focus keyword is.

Well, you may have heard of an old age meta keyword. Let’s compare it with focus keyword.

Focus keyword vs meta keyword

If you don’t know about meta keywords in 2018, you need not worry about it because these are already outdated and are ignored by Google and other search engines.

I am adding this section in this article to make it clear that you don’t need to bother about them anymore.

For your knowledge, meta keywords are the keywords that are incorporated in the HTML code of a web page to tell search engines what the page is all about. Meta keywords are in no way visible to human readers.

The structure of meta keywords looks like this:

Back in 1995, search engines used this structure to understand web pages. People started misusing this feature by incorporating their targeted keywords to rank for without quality content. So search engines ditched valuing meta keywords attribute.

Check out this article by Yoast If you want to know more about meta keywords

But focus keyword is the phrase which real human visitors see in your content and show interest on. Therefore focus keyword never becomes outdated.

This is the primary reason Yoast SEO plugin keeps meta keywords feature disabled by default in its settings and gives much importance to focus keyword.

Finding focus keyword for your content:

Most bloggers do one big mistake while choosing their focus keyword.

They write their post first and then try to find their focus keyword for the written post.

There is not any focus keyword generator tool available yet on the internet for that purpose.

All the keyword tools available are for keyword suggestion and research purpose only.

Then what is the right way about that?

Decide your focus keyword first and then optimize your content for that focus keyword.

Before determining focus keyword for your posts, ask yourself these questions:

  • What knowledge and value my post offers to my readers?
  • What topic is my content speaks mostly about?
  • What user search queueries my content is relevant for?
  • What keyword variations search users may use to reach my content?

After answering these questions, you should be ready with some basic keywords.

But the question is how to determine focus keyword from these basic keywords?

Keyword research……..

The primary purpose of doing keyword research is to find the best keywords that have high probability for you to rank for. Stick with me I will show you an easy way to do that.

Presume that you are writing a new post that lists best wordpress themes available for download.

Let’s do a simple keyword research on this to find focus keyword for this post.

Here are the Steps to choose focus keyword:

  1. Fetch some relevant and appropriate keywords that suit your content
  2. Sort these keyword in the descending order of search volume and ascending order of difficulty score.
  3. Select a keyword with low difficulty score and high search volume as your focus keyword

Important Note: High search volume keywords usually are highly competitive. Don’t compete with high authority domains if you are a beginner.

Step1: fetching relevant keywords:

Head over to an awesome keyword tool KWFINDER by Mangools and type the keyword “wordpress”or “wordpress themes” in the search box and hit “find keywords” button.

The keyword query results for “WordPress” will look this

accessing kwfinder


kwfinder keyword results

This user friendly keyword tool gives you great insights like

  • Relevant keyword suggestions
  • Exact average monthly search volume (both global and country specific)
  • CPC rates and PPC advertising competition level (0-100 range)
  • Keyword SEO difficulty based on real Google top results (this is most important thing for choosing focus keyword) (0-100 range)
  • Google trends for the keyword
  • Which websites are currently ranking on top of Google for that keyword and their domain and page authority information
  • Overall SEO difficulty score (0-100 range)

The keyword insights retrieved from KWFINDER for the post we are discussing (out of the above fetched keywords) are:

SNo Keyword Avg monthly search volume(Global) SEO difficulty score (0-100 range) Domain Authority of top first Google result(0-100)
1 WordPress themes 164,232 77 100
2 WordPress templates 49,500 64 100
3 Theme wordpress 14,757 70 100
4 Best wordpress themes 14,798 55 97
5 Template wordpress 14,827 69 88
6 Wp themes 5,400 68 100
7 Top wordpress themes 1,900 57 100
8 Themes for wordpress 1,300 75 88

Step2: Sort the keywords in the ascending order of difficulty score:

Now let us sort the results with low SEO difficulty score

SNo Keyword Avg monthly search volume(Global) SEO difficulty score (0-100 range) Domain Authority of top first Google result(0-100)
4 Best wordpress themes 14,798 55 97
7 Top wordpress themes 1,900 57 100
2 WordPress templates 49,500 64 100
5 Template wordpress 14,827 69 88
3 Theme wordpress 14,757 70 100

Step 3: Choose your focus keyword:

When you observe the sorted results in the table at step 2,

The keyword at SNo 4 “Best wordpress themes” having 14,798 monthly global searches has low difficulty score of just 55.

Therefore the best focus keyword for the post we are discussing right now is apparently “best wordpress themes”

The top result has DA of 97 for this keyword but the difficulty score is less (just 55).

This indicates that there is still room for more quality content around this keyword.

Therefore create quality content and optimize it for the chosen focus keyword.

Final thoughts:

Yoast SEO plugin provides an easy way for optimizing your content for a focus keyword.

But choosing the focus keyword has been a big problem for bloggers and webmasters out there.

Hope this guide helped you have some clear idea about focus keyword and how to find it for your pages.