Struggling to know what blog topic idea is best for you?
Blogging gurus say follow your passion/interests/ hobbies.
Well, you may have multiple interests or hobbies or ideas?
But, how do you know which idea will work perfectly for your blogging business?
For that, you need to do some initial research. I will show you how to do that today.
What if you don’t have any such active hobby or interest but still want to start blogging as a business?
Yes, it is possible to start a blogging business and become successful even without any hobby/ interest. Today will show you how to do that.
At the end of this guide, you will be able to choose a profitable blog topic even though you are not actively involved in any hobby/interest.
Let’s get started………..
How to choose a right blog topic out of your interests/hobbies/passions:
Are you passionate about any topic or hobby?
If yes, there is a great chance for you to start a profitable blogging business right from the comfort of your home. In fact, bloggers around the world teach their passions on their blogs.
You will never run out of blog post ideas if you choose a blogging topic you love to learn and teach. Your work will sound a fun to you.
Here is a step by step guide to finding a profitable blog topic out of your passions or interests or hobbies.
Step#1- List out all your interests, passions and hobbies since childhood:
Are you crazy about playing some game? Do you catch awesome photos on your mobile or professional camera? Are you crazy about anything else?
No matter what, list out all your habits and passions you can’t live without.
Here I am listing out my own interests to make you better understand this guide.
Here are my interests/hobbies/passions (that can become my blog topics):
- I love to learn and teach English and Hindi
- I play and watch cricket
- I study Bible daily and have a passion to spread the word of God
- I am an Electrical Engineer. I can teach basic electrical related topics for beginners
- I am a tech-savvy guy. I can teach mobile or computer-related techniques to beginners
- I like android phones and Google products
Like I did, take a notepad and write down all your habits and interests since your childhood.
Next, we will test each of your interests in the following ways to select the best blog topic for you.
Step#2: Test each of your interest in Popularity, Profitability, and Competitiveness:
This is a very important step in selecting your blog topic. If you select any random passion without any research, you may regret being unable to beat the competition. Once you know your competition level beforehand, you will equip yourself enough to outsmart them.
You need to know answers to these questions beforehand:
- How many people out there are really looking for your interest?
- Will it be profitable for you?
- Can you stand out from the crowd? (What is the current level of competition?)
We will use an awesome SEO tool called KWFINDER to answer the above three important questions. This tool retries hidden keyword ideas in your passionate niche topic along with the current SEO metrics.
You will get two benefits from the method I suggest here:
- You will get an idea about the existing competition on the niche topics
- You will have new keyword ideas to create content on your blog
Take your most passionate topic first. I am considering my first interest “learn English” as an example to proceed further.
Head over to KWFINDER and enter “learn English” in the search box and click search. Kwfinder retrieves 50 keyword ideas limited to 5 queries daily on a free sign up. If you want more keyword ideas and queries, you can enroll in a paid plan.
Have a quick look at the first five results:
Sort all the keyword results in the descending order of search volume and export the results as a CSV file. Next, calculate average values for each metric.
Note: Take more keywords for more accurate competitive research. You get only 50 keywords for a free plan.
Here I am taking the top 10 highly searched keyword ideas about “learning english”:
|KEYWORD||SEARCH VOLUME/month||CPC($)||SEO Difficulty(0-100)|
|how to learn english||73,990||0.35||48|
|english speaking course||73,741||0.26||32|
|how to speak english||60,545||0.13||28|
Analyze the keyword results:
Have a glance at all the results, you will get a rough idea of the popularity and competitiveness of the keywords.
Here is how to understand the results:
Search Volume (Popularity Indicator):
Average monthly Google search volume in last 12 months. This indicates the popularity of the keywords related to your interest. If your blog appears on the first page of Google for these keywords, you will get some of these searching people as unique visitors.
CPC (Ad click Profitability Indicator):
Cost Per Click. This indicates how many dollars advertisers are ready to pay per click. This metric gives you a rough idea of how much you will earn per an ad click. Consider this metric as a measure of profitability for your display ads.
We have taken global search volume here. The CPC rates for tier-1 countries US, UK, Canada and Australia are much higher than these values.You can select a specific country at the time of retrieving the results.
SEO Difficulty Score (Competition Indicator):
An overall keyword SEO difficulty score. Calculated as the average Link Profile Strength (LPS) of URLs ranking in the 1st Google SERP(Search Engine Results Page). Min = 0, Max = 100.
This metric gives you an idea of how COMPETITIVE are keywords in your interested niche topic.
Here are KWFINDER keyword SEO difficulty ranges:
SEO difficulty scores less than 40:
If you find keywords with SEO difficulty score up to 40, they are less competitive.That means authoritative blogs in this niche have not yet created content around these keywords or the existing content is not that authoritative with quality backlinks.
So, you have a great opportunity to start a blog in this niche and quickly gain search traffic and become authoritative.
SEO difficult score >55 :
These keywords very competitive.That means content around these keywords has already become authoritative with quality backlinks and social shares etc.That said, if you create content around these keywords, you will compete with authority domains.
So, if you start a blog to write about these topics, you will have to take the challenge of outsmarting the competition.
You need to create something better than existing content and gain enough quality backlinks to outsmart your competitors.
Repeat step#2 for all the interests you have listed at step#1. Calculate average values for all the metrics just like I did in the above table.
Now, you have enough data about all your interests to choose which is best for you.
Step#3: Choose the best niche blog topic:
After getting reliable keyword metrics from KWFINDER, now you have enough data to take a decision.
If you luckily get a niche topic with keywords of decent search volume and low SEO difficulty scores, thank God and choose it immediately without any ado.
You rarely get high search volume and commercial intent keywords with low SEO difficulty scores. So, you need to make a decision first.
Your decision depends upon what you believe about yourself.
Choose competitive niche topic only when you are confident enough:
It is a bit difficult job to become someone in a competitive niche.
…Because competitive keywords like “business English” are very profitable. Getting 10 converting visitors is way better than 1000 non-converting ones.
Choose competitive (profitable) niche only when your mindset is like this:
- I want a profit-making blog no matter what?
- When others could do it, why can’t I?
- I want to work hard to beat the competition
- I am sure I can do better than my competition
- I will research room for improvement and will add better content on my blog than existing content
- I will take the challenge of building quality backlinks
- I will bring enough traffic to my blog from other channels if search traffic is competitive
Take Brian Dean from Backlinko as an inspiration for you. He chose a niche called SEO which is crazily competitive. He chose to compete with authority industry leaders like Moz, Neil Patel, Ahrefs etc.
Because of adding much better content with real research, Backlinko is now a leader in the SEO industry in spite of heavy competition.
Choose low competitive niche if your mindset is like this:
- I am a beginner and I don’t want to take challenge or risk
- I am not confident enough to enter a competitive niche
- I don’t have enough time for blogging. I want less work and small income is okay for me.
- Low competitive keywords bring less traffic and are less profitable. Its okay for me.
Choosing a blog topic without having any interest/hobby:
Blogging gurus teach that you need to have an active hobby or interest to start a blog.
What if you don’t have any such hobby just like me?
It is still possible to start a blogging business even if you don’t have any active hobby/interest.
All that you need is a passion to start a blog and make money online.
When I first heard about blogging as a business, it sounded awesome for me. So, I thought of starting blogging immediately as I wanted to make money online.
But I have faced one starting problem:
“I did not know enough of any topic to teach others on my blog”
I wanted to start a blog but I didn’t know what I will write on my blog.
So, I have started first researching which topic will be best for me.
After a rigorous research of more than a year, I recommend you the following technique:
- Choose an Evergreen and profitable niche
- Narrow down the niche to a particular topic in that niche
- Research and learn the topic enough for some months
- Research what is lacking in that niche topic
- Be unique and fill the gaps with your blog
- Become confident and Start your blog on that topic
Choose an Evergreen and Profitable niche:
An evergreen niche is a group of topics that never run out of demand. Also, things do not change that much over the years in that niche.
Here are some evergreen niches:
- Make Money Online
- Weight loss
- Muscle building
- Dog training
- Learning new languages
- Parenting etc
If you choose an evergreen niche, your one-time work will pay you back multiple times over the years. As you don’t have any prior hobby, you have complete freedom to choose an evergreen niche. Therefore, choose an evergreen niche always.
Our next consideration is profitability. You need to know whether the niche you choose will be profitable for you or not.
To test a niche for profitability, just ask yourself these important questions:
- Can I sell my audience any products preferably digital products?
- The CPC rates for display ads in that niche are high enough or not?
- Can I create myself my own products like ebooks, online courses etc in that niche?
Choose that niche only if you get a resounding yes to any of the above three questions.
For example, I am taking “make money online” niche as my preference. It is an evergreen because people want to earn money as long as human life exists. That too, earning online has already become a very hot topic.
If we test it for profitability, “make money online” niche passes all of the above three questions.You can sell digital products to your audience, the CPC rates are pretty high and you can create your own products too.
Narrow down the niche to a particular topic in that niche:
Let us continue with our example. “Make money online” niche is a very broad topic. In fact, there are hundreds of ways to make money online.
If you choose a broad topic, you may never completely understand what products your audience really needs.You will get traffic but it won’t be profitable enough. Also, if you completely cover a particular topic on your blog, your search engine ranking will be high on that topic.
For example, here are some ways to make money online:
- Affiliate marketing
- Starting own online business
- Taking online surveys
- Data entry jobs
- Review websites & apps for cash
- And the list goes on and on
To narrow it down, I am choosing blogging as my favorite one. Choose your own favorite niche and narrow it down to a more specific topic.
Research and learn the topic enough for some months:
Nowadays, you have blogs, online resources and courses to learn any topic. As you are dedicated to starting blogging as a business, learning a new topic thoroughly is essential.
The other blogs in your niche also have learned in the same way. No one learns everything from the mother’s womb. “Need is the mother of invention”. You need to start blogging and that’s why you need to learn something new.
Considering our blogging topic as an example you would learn some things like
- How to blog better online
- How to attract traffic to blogs
- How to grow an email list
- How to earn money from blogging
- How to create ebooks and online course
- Learn everything in your chosen topic that will be useful to your future blog audience
Gain enough knowledge and expertise on the topic you have chosen for some initial months. It takes time but it is worth it.You will add learn a new skill to your life and will get ready to start a blog.
Research what is lacking in that niche topic:
Whatever the topic you choose, there are already thousands of blogs that cover it. Competition is huge and is good too. Fortunately, there is still room for improvement in every niche.
Do some Google searches on some keywords in your niche topic. Closely observe the content of the top three Google results.
Is there any room for improvement?
Can you write and present in a better way than the existing content?
What are Google searchers looking for and what is lacking in your competitors’ content?
There you go….you have got some confidence now…..
Become confident and Start your blog on that topic:
Once you learned the topic enough and researched the gaps in your competitors’ content, you have enough confidence to start your blog.
First set up a plan about what you will write on your blog. Then, go ahead and start your blog. You will learn more things as you move forward with your blog.
Be unique and fill the gaps with your blog:
When I said learn from other blogs, I didn’t mean you just copy them. You need to be unique in your own perspective. Make sure your blog offers a special experience to your audience.
After knowing what lacks in your competitor’s content, it is time for setting up the style of your blog. Create your content to fill the existing gaps.
Did they write 1000 word article? then, you will add more value with some 2000 word posts. Do better than others. Create infographics. Do whatever it takes to make your blog better than others.